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Senior SEO Executive / Associate SEO Manager

  • Bangalore (Onsite)
  • Global Marketing
  • Full-time
Apply for this Position

About the Role

TutorCloud is an AI platform for education, serving parents/students directly and, separately, schools/districts, around the globe. This is a hybrid execution + management role. We need someone who can personally run technical audits, write on-page fixes, and manage a crawl report and who can manage a junior SEO exec plus a content agency against a shared strategy, without every task routing back through the SEO Lead. You’ll own day-to-day delivery; the SEO Lead owns overall strategy and stakeholder sign-off.

Key Responsibilities

1. Technical SEO (hands-on)

  • Run and interpret Screaming Frog crawls on a regular cadence, with particular attention to indexability regressions introduced by the ongoing React migration (JS rendering, hydration issues, broken canonical/meta injection)
  • Own execution of the geo-redirection audit and ongoing monitoring — crawler detection method, 302 vs 301 usage, hreflang reciprocity, Vary header correctness, and content-parity checks between crawler and user views
  • Manage redirect chains, canonicalization, structured data/schema, Core Web Vitals and crawl budget issues
  • Flag anything that drifts toward cloaking risk before it becomes a live problem, not after
  • Apply internal linking best practices so link equity flows to priority pages — working within the site's existing IA/structure, not designing it from scratch

2. On-Page & Content SEO

  • Write keyword briefs to spec: intent classification, per-market MSV, competitor SERP page-type analysis, and correct handling of MSV-duplicate keyword groups (no volume double-counting)
  • Execute and QA on-page changes at scale across build phases
  • Act as the SEO sign-off gate between Content Marketing's wireframes and go-live
  • QA the content agency's output against brief, not just topic relevance

3. Off-Page SEO

  • Run link-building/digital PR execution and outreach
  • Ongoing backlink audits via Arefs — quality of referring domains, disavow decisions where needed

4. Analytics & Reporting

  • Fully hands-on in GA4 (custom events/conversions), GTM (tag/trigger implementation without waiting on engineering), and Search Console (query/page/country-level analysis)
  • Build regular performance reporting — traffic, rankings, conversions — for the SEO Lead and stakeholders
  • Sanity-check the numbers you're reporting on: catch inflated or contradictory assumptions in shared data rather than passing them upstream unchecked

5. AI & Automation

  • Use AI tools (ChatGPT, Claude, or similar) day-to-day to speed up keyword research, briefs, and reporting
  • Willingness to be trained on building AI-assisted SEO workflows (clustering, brief drafting, crawl-issue triage) — no prior experience building these required, just comfort learning and adopting them

6. Team & Stakeholder Management

  • Manage and QA the Junior SEO Executive's keyword research, on-page work, and reporting
  • Be the primary point of contact for the content agency — hold them to briefs, not just topic ownership
  • Partner directly with Content Marketing on landing page builds and Engineering on technical fixes

Must-Haves

  • 4–7 years of hands-on SEO experience, including at least 1–2 years managing a junior team member and/or an external agency
  • Genuinely hands-on in GA4, GTM, and Search Console — able to configure events/conversions and implement tags directly, not just read dashboards
  • Strong technical SEO fundamentals: crawlability, indexation, redirects, reflag, structured data, Core Web Vitals
  • Solid on-page and content SEO experience — briefing, execution, and SERP intent analysis
  • Working off-page/link-building experience
  • Advanced, regular practical use of Arefs and Screaming Frog (not occasional/self-taught level)
  • Working understanding of internal linking best practices (link equity, priority-page routing)
  • Comfortable using everyday AI tools (ChatGPT, Claude, or similar) for research/writing/reporting — willingness to learn AI-driven SEO workflow automation on the job, no prior build experience required
  • Comfortable working with a JS-rendered/SPA site (React, Vue, or Angular) and its crawl/indexation quirks
  • Strong spreadsheet skills for keyword data management and deduplication

Good to Have

  • Exposure to B2B or lead-gen SEO (nice to have, not required)
  • Edtech or other compliance-adjacent vertical experience (comfort with trust/compliance content — FERPA, COPPA, GDPR)
  • Multi-market/international SEO experience — reflag at scale, geo-targeting, IP-based redirection and its risks
  • Experience managing or briefing external content agencies

Equal Opportunity Employer

We are committed to diversity, equity, and inclusion. Applications are welcome from candidates of all backgrounds and experiences.
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